SEO & GEO — the blog
Practical articles on organic search, GEO, and SEO consulting. No marketing fluff.
What is SEO? The clear definition nobody actually gives you
SEO explained plainly: the 3 ingredients of organic search (content, technical, authority) with a concrete example and links to dig deeper.
How Google Works: A Complete Guide to the Search Engine
From crawler to algorithm, through the index and SERPs: understand how Google works to better rank your site.
How to Choose Your SEO Keywords: the Complete Targeting Method
Search intent, volume, difficulty, long-tail: step-by-step method for choosing the right keywords and building a profitable SEO strategy.
What is a Backlink? Understanding Inbound Links in SEO
Definition, value, anchor types, how to earn them and what to avoid: the complete guide to backlinks for understanding link building in SEO.
Learning SEO through play: why it's the most effective method
Why classic SEO courses fail and how active learning through play builds a genuine SEO intuition.
7 Common SEO Mistakes (and How to Fix Them Without Starting Over)
The 7 most frequent SEO mistakes after hundreds of audits: search intent, cannibalisation, structured data, internal linking, and more.
SEO vs GEO: what's the difference, and do you have to choose?
Full comparison between classic SEO (Google) and GEO (AI engines). Summary table, concrete examples, and a guide to combining both approaches.
What is GEO? Understanding Generative Engine Optimisation
GEO (Generative Engine Optimisation) explained: why ChatGPT, Perplexity and Google AI Overview are changing the rules of search and how to adapt.
Optimising Content for ChatGPT and Perplexity: the Practical GEO Guide
7 concrete techniques to appear in ChatGPT, Perplexity and Google AI Overview responses: structure, sourced data, entities, marked-up FAQ.
SEO audit: the 7 analysis dimensions every SEO must master
Complete checklist for a 7-axis SEO audit: technical, indexation, on-page, content, backlinks, user experience, and measurement. With concrete examples.
When to Hire an SEO Consultant: the 5 Signals That Don't Lie
Stagnant traffic, site redesign, overtaken by competitors, new market, GEO: the 5 situations that justify hiring an expert SEO consultant.
Local SEO in Brive-la-Gaillarde and Corrèze: Complete Guide for Local Businesses
Google Business Profile, customer reviews, local pages, NAP citations: the complete local SEO guide for businesses in Brive-la-Gaillarde and Corrèze.
Put what you read into practice
The free SEO simulator puts you face-to-face with real ranking decisions. No sign-up, 30 minutes.